If you’re in the public relations industry, then you know
that you have no future in this business if your
writing sucks. If you’re not in public relations, chances are you write
e-mails, don’t you? Writing is important for all fields, but let’s take a
closer look at the role writing has in the PR field.
Between writing media releases, memos, messages to clients,
copy, and social media statuses, you could say a PR pro’s day is full of
writing. This is just the tip of the iceberg. Just because your writing is
good doesn’t mean it’s going to be read.
Writing for public relations also involves getting to your point quickly and connecting with journalists, bloggers, and influencers across
all channels. When you write for public relations, you have to think strategic
and write to achieve a purpose.
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