Top 20 Tips to Improve Your Writing

If you’re in the public relations industry, then you know that you have no future in this business if your writing sucks. If you’re not in public relations, chances are you write e-mails, don’t you? Writing is important for all fields, but let’s take a closer look at the role writing has in the PR field. Between writing media releases, memos, messages to clients, copy, and social media statuses, you could say a PR pro’s day is full...

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6 Quick Ways to Optimize Your Website/Blog for Search Engines

“The time has come to ask yourselves, ‘Does my Blog suck?’ and ‘What am I doing to change it?’” says Michael Gray, Wolf-howl. Usually when marketers and companies want better social media, they really want better Search Engine Optimization (SEO). SEO is what drives more traffic to your website/blog and generates more leads, sales, and also builds a relationship with your customer. Most importantly, this is no longer about quantity...

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How to Use The New Google Keyword Planner

As few marketers and businesses sadly wave goodbye to the Google Keyword Tool, others are waving in the Google Keyword Planner with open arms! The way the Google Keyword Tool used to work, you would input a small keyword list, and as results would show up, the Keyword Tool would show you the average number of times users would search for it and the competition level on the keywords. Then you’d have to paste the keywords...

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15 Best Ways to Promote Your Website/Blog

Why should you invest in your blog? It’s a reasonable question to ask when deciding whether a blog is worth the time and money it takes to run properly. Everyone’s always talking about how starting a blog helps “expert status,” but does it have any real value?  Users spend 3 times longer reading blogs than websit...

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5 Article Headlines That People Love To Read

“An average of 8 out of 10 readers will read a blog post title, while less than 3 out of 10 readers will read the rest of the article,” says Jackson Nwachukwu, lead blogger at DailyTipsDiary.com. If your headline doesn’t sell your story, the rest of your article is probably not going to be read.  Now keep in mind that just because the headline has to be interesting, it doesn’t mean you should oversell or distort what...

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5 Top Marketing Tips for LinkedIn

Written by Jeff Bullas Once upon a time, networking meant going to conferences and getting out there and meeting people. LinkedIn, however, has made networking on a global basis much easier and effective, allowing users to network with people worldwide from the convenience of their own home or office.LinkedIn has quickly established itself as one of the top social networking sites for individuals and business owners who want to network with others,...

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3 Ways Public Speaking Boosts Your PR Skills

“How does public speaking make you any better at public relations?” Three years ago, I must’ve asked my mentor that question about 375 times. I just didn’t understand how talking in front of a group of people could make me any better at writing, increase my credibility, or even make my workload easier. Public speaking is more than someone talking to an audience -  there’s a lot of work that goes on behind the scenes before...

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3 Ways To Use SEO On Social Media

“Usually when companies say they want to get better at social media, they really want to get better at SEO (Search Engine Optimization),” says Manny Sarmiento, CEO of NMX2 and President of Doral Chamber of Commerce. Manny is one of many professionals that have discovered the power of using SEO on social media to improve your page rank, recognition, and reputation. SEO is what guarantees that when a customer needs to...

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5 Tools for Social Media Management

Social media has changed the way people develop and share ideas, content, and relationships. We’re talking about media that doesn’t just attract leads, but creates exposure, builds reputation, and prevents crises. This sounds like a lot of work, but it doesn’t have to be. With the right tools, social media can manage itself. Here are 5 tools for social media management:...

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6 Tips On How To Use Twitter for PR

Let’s face it, things are getting serious and social media is here to stay. According to statistics from Jeffbullas.com, if Twitter was a country it would be the 12th largest country – that’s 750 tweets per second. That’s a lot of opportunities to establish client recognition and improve reputation, so how can we take advantage of this? Here are 6 tips on how to use twitter for PR. 1. Tweet good content. In...

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10 Tips for Good Email Etiquette

It's happened to all of us before: you have to write an email to your college professor or boss and suddenly you develop writer's block. Nothing sounds right and you're staring at a blank screen for what seems like forever. It's not exactly something you can prepare for, so what do you do? You attack it with a plan. Here are 10 tips for good email etiquette:  1. Get to the point. Make the job easy for your reader and delete the baggage....

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