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Thursday, September 5, 2013

Top 20 Tips to Improve Your Writing


If you’re in the public relations industry, then you know that you have no future in this business if your writing sucks. If you’re not in public relations, chances are you write e-mails, don’t you? Writing is important for all fields, but let’s take a closer look at the role writing has in the PR field.

Between writing media releases, memos, messages to clients, copy, and social media statuses, you could say a PR pro’s day is full of writing. This is just the tip of the iceberg. Just because your writing is good doesn’t mean it’s going to be read.

Writing for public relations also involves getting to your point quickly and connecting with journalists, bloggers, and influencers across all channels. When you write for public relations, you have to think strategic and write to achieve a purpose.

Wednesday, August 28, 2013

6 Quick Ways to Optimize Your Website/Blog for Search Engines


“The time has come to
ask yourselves, ‘Does my Blog suck?’ and ‘What am I doing to change it?’” says Michael Gray, Wolf-howl.

Usually when marketers and companies want better social media, they really want better Search Engine Optimization (SEO). SEO is what drives more traffic to your website/blog and generates more leads, sales, and also builds a relationship with your customer. Most importantly, this is no longer about quantity – it’s all about quality. Natural links can’t just look natural; they have to actually focus on giving people useful knowledge, solutions, and tools.

Tuesday, August 27, 2013

How to Use The New Google Keyword Planner



As few marketers and businesses sadly wave goodbye to the Google Keyword Tool, others are waving in the Google Keyword Planner with open arms!

The way the Google Keyword Tool used to work, you would input a small keyword list, and as results would show up, the Keyword Tool would show you the average number of times users would search for it and the competition level on the keywords. Then you’d have to paste the keywords into the Traffic Estimator and request an estimate for Daily Clicks, Impressions, Daily Cost, Average Position, and Cost-Per-Click (CPC).

Monday, August 26, 2013

15 Best Ways to Promote Your Website/Blog


Why should you invest in your blog? It’s a reasonable question to ask when deciding whether a blog is worth the time and money it takes to run properly. Everyone’s always talking about how starting a blog helps “expert status,” but does it have any real value?


  •  Users spend 3 times longer reading blogs than websites.

Friday, August 23, 2013

5 Article Headlines That People Love To Read



“An average of 8 out of 10 readers will read a blog post title, while less than 3 out of 10 readers will read the rest of the article,” says Jackson Nwachukwu, lead blogger at DailyTipsDiary.com.

If your headline doesn’t sell your story, the rest of your article is probably not going to be read. 

Now keep in mind that just because the headline has to be interesting, it doesn’t mean you should oversell or distort what the story is about. Telling the reader the value you’re going to offer them is the way to go. I chose my headline because I’m going to give you 5 article headlines that readers respond to the most. It’s that simple.

Here are 5 article headlines that people love to read.

Wednesday, August 21, 2013

5 Top Marketing Tips for LinkedIn

Written by Jeff Bullas


Once upon a time, networking meant going to conferences and getting out there and meeting people. LinkedIn, however, has made networking on a global basis much easier and effective, allowing users to network with people worldwide from the convenience of their own home or office.

LinkedIn has quickly established itself as one of the top social networking sites for individuals and business owners who want to network with others, to widen their customer base, and to keep on top of what’s going on in their respective industries.

Succeeding at marketing with LinkedIn requires time and effort and trying the various methods for marketing with the popular social networking platform is important to find what works for your business.


Here are 5 top marketing tips for LinkedIn.

Monday, August 19, 2013

3 Ways Public Speaking Boosts Your PR Skills


How does public speaking make you any better at public relations?” Three years ago, I must’ve asked my mentor that question about 375 times. I just didn’t understand how talking in front of a group of people could make me any better at writing, increase my credibility, or even make my workload easier.

Public speaking is more than someone talking to an audience -  there’s a lot of work that goes on behind the scenes before you can stand in front of that lectern. I’m talking about the kind of work that can teach you about persuading others, improving your reputation, and getting your work done faster. Let’s look at public speaking more closely and target ways public speaking can boost your PR skills.