6 Quick Ways to Optimize Your Website/Blog for Search Engines

“The time has come to

ask yourselves, ‘Does my Blog suck?’ and ‘What am I doing to change it?’” says Michael Gray, Wolf-howl.

Usually when marketers and companies want better social media, they really want better Search Engine Optimization (SEO). SEO is what drives more traffic to your website/blog and generates more leads, sales, and also builds a relationship with your customer. Most importantly, this is no longer about quantity – it’s all about quality. Natural links can’t just look natural; they have to actually focus on giving people useful knowledge, solutions, and tools.

Here’s 6 quick ways to optimize your website/blog for search engines.

WEBSITE/BLOG SEO TIP #1: TITLE TAGS

One of the best ways to optimize your website/blog is with your title tags. This is the first chance you get to tell search engines what your page is about. This gets weighed heavily into your search engine results.

• Include keywords in your title, but don’t forget that you’re not writing for search engines. Your title tells the reader what gifts they’re going to receive.

• There’s no need to reinvent the wheel. Plug in your keywords into popular headline titles.

 

WEBSITE/BLOG SEO TIP #2: IMAGES

Another way to optimize your website/blog is with images. You get three opportunities to make images work for you:

• Filename (optimize-website-blog.jpg)

• Title (title=”optimize website blog”)

• Alt (alt=”optimize website blog”)

WEBSITE/BLOG SEO TIP #3: LINKS

Duh! The trick is that there are many types of links and you could tweak them in different ways. There are inbound links, outbound links, and interlinks.

• For outbound links to other pages, be sure to use your keywords in the anchor text and title! Adding keywords helps out the page you’re linking to as well as adds another plug of your keywords into your own page.

• Avoid spamming keywords into your inbound links. Search engines only count the first time it sees your keywords in your inbound link anyway.

WEBSITE/BLOG SEO TIP #4: URL/PERMALINK NAME

An often overlooked way to optimize your blog is with your page url’s. This is highly relevant to search engines and one of the quickest ways to increase your page’s ranking. These are two ways to do it:

Your domain ranks: http://www.twitter.com/viraltalkpr

Your subpage ranks: http://viraltalkpr.blogspot.com/twitter

• This doesn’t mean you should change your existing pages URL. This can destroy previously earned backlinks. However, you can make the previous page redirect to the new page.

WEBSITE/BLOG SEO TIP #5: DESCRIPTION

Lean in closer and I’ll whisper a secret to you: your description doesn’t affect your search engine rankings. So why is it in this section? Technically there is a way to use it for SEO!

-It increases the chances of your posts getting clicked on.

When your websites get listed in search engines or pasted into social media networking sites like Facebook or LinkedIn, your description and title tag usually automatically get displayed. Although these can be usually edited on social media, when they show up in search results there’s definitely no edit option to rely on.

-Include your keyword(s) in that meta data. It’ll automatically bold when users search for it and will add keywords to your social media posts.

 

WEBSITE/BLOG SEO TIP #6: INTERLINKING

Last but not least, interlinking is a great way to optimize your website/blog for search engines. Interlinking is when you link other pages inside your website.

-Include your categories, popular posts, similar posts, and navigation section when interlinking.

-Keep this SEO tip in mind when you name categories, pages, posts, or content in order to pump up your keywords.

Additional SEO Tips to Optimize Your Website/Blog

- Engage Brand Influencers

- Link your blog to your Google+ page

- Add related posts

- Add previous and next posts

- Add sharing buttons

These are 6 quick ways to optimize your website/blog for search engines. Using these 6 SEO tips you can benefit from building your brand, establishing expertise, developing relationships, and generating leads.

If you are interested in starting your own blog, you can do that here.

Do you have some SEO tips for optimizing websites/blogs? Share your tips, blog post, tutorial, or article in the comments section and share this article if you found it helpful!

Eduardo Lopez is a Public Relations professional, writer, author, and public speaker with more than 5 years of digital communications experience. He is the digital communications manager at LS Media Group, LLC and founder of ViralTalk PR. Add him on LinkedIn or follow him on twitter.