As few marketers
and businesses sadly wave goodbye to the Google Keyword Tool, others are waving
in the Google Keyword Planner with open arms!
The way the Google Keyword Tool used to work, you would
input a small keyword list, and as results would show up, the Keyword Tool
would show you the average number of times users would search for it and the
competition level on the keywords. Then you’d have to paste the keywords into
the Traffic Estimator and request an estimate for Daily Clicks, Impressions,
Daily Cost, Average Position, and Cost-Per-Click (CPC).
The new Google Keyword Planner combines
the two into one easy-to-use interface, optimized to make sure you have the best
keyword choices possible.
Step 1: Choose your input method. The first step to finding the
best keywords for you is setting the method you’re going to input your
keywords in. Google will give you three options:
- Search for keyword and ad group ideas.
- Enter or upload keywords to see how they perform
- Multiply keyword lists.
Step 2: Select your ad group.
The second step is going to feel like a relief if you’ve
liked the old Google Keyword Tool, because it looks like a revamped version
of the old one. Keyword ideas will show up in the list after you’ve entered the
search queries into the dashboard, select your ad group/keyword ideas, and they
will automatically show up on the right side of the tool, under “Your plan.”
Step 3: Review Estimates.
The third step is to go down memory lane with the Traffic
Estimator by clicking, ‘Review Estimates.’ Chose a CPC bid that fits with your
budget and add the value for your daily budget. Toggle between Impression,
Cost, CTR, CPC, and Average Position to view the data for the keywords you
selected in Step 2.
Step 4:
Review & Update.
Select the keywords that you wish to use and make sure to
update your campaign and remove the keywords you don’t want to use from the
graph of keyword data shown.
Step 5:
Save.
**Don’t** forget to click the ‘Save to
Account’ button. You also have the option to download/export your new keywords.
Tips
for using the new Google Keyword Planner:
- The “downloaded research” shows data that’s not shown in the interface.
- Take advantage of that.
- The entire list of keywords is considered when calculating activity. It automatically removes overlapped keywords.
- Make sure to define the location target to your appropriate location. It automatically sets the metric to worldwide.
These 5 easy steps explain how to use the new Google Keyword
Planner. The Google Keyword Planner combines the power of two of Google’s
strongest marketing tools – the Google Keyword Tool and Traffic Estimator. The
Keyword Planner has drastically reduced the time it takes to conduct keyword
research by eliminating the process of plugging it into the Traffic Estimator.
Do you have some tips for using the Google Keyword Planner?
Share your tips, blog post, tutorial, or article in the comments section and
share this article if you found it helpful!
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ReplyDeleteAhrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.